A local feed for a new city.

Dangdi (当地) means "local". It is a community app for Chinese newcomers in Copenhagen, and its home screen gathers what a new arrival looks for: people with shared interests, useful articles, events, places to eat and local offers. Dangdi AI acts as the app's own local guide. This case is about the interface and the concepts explored for it.

Dangdi home screen with the black accent
Dangdi photo-hero home screen during the day
Dangdi photo-hero home screen at night

Home

One feed for a new city

The home screen is a single long feed. A row of 3D icons switches between Home, News, Read, Food and Places, and each section that follows is a horizontal shelf with its own See All: For You, top articles, people, events, places nearby and offers. A floating bar keeps create, explore, community and search within reach at every scroll position.

Dangdi home screen at the top
Dangdi home screen scrolled to For You
Dangdi home screen scrolled to top articles

Language

Designed for Chinese as well as English

A Simplified Chinese version runs through the whole feed, not just the headings. The same layout holds both languages, with shorter Chinese labels in the tabs, buttons and section titles.

Dangdi home screen with the black accent
Dangdi home screen in Simplified Chinese

Photo concept

A home that follows the time of day

An experimental direction opens on a full-bleed street photo of the city with a greeting: What is Happening in Copenhagen. The photo changes with the time, from day at 13:41 to evening at 19:41 and night at 22:41, and the feed slides up over it. The concept was also laid out in Chinese.

Dangdi photo-hero home screen during the day
Dangdi photo-hero home screen in the evening
Dangdi photo-hero home screen at night
Dangdi photo-hero home screen in Simplified Chinese

Assets

Details made for the app

Custom assets give the app its character. 3D navigation icons have active and inactive states, level medals come in numbered and locked states, and avatars sit in glass bubbles, inspired by the idea of "your own bubble": a familiar community that helps people feel at home in a new city. The Dangdi AI pill marks where the app's local AI appears.

Dangdi 3D navigation icons in active and inactive states
Oleh Bril